Thanks to AI, voice is becoming sexy again.” That’s the clear message from Stijn Nijhuis, CEO of Enreach, in a conversation with Doug Green, Publisher of Technology Reseller News.
Thanks to AI, voice is becoming sexy again.” That’s the clear message from Stijn Nijhuis, CEO of Enreach, in a conversation with Doug Green, Publisher of Technology Reseller News.
Nijhuis explains that partners and SMBs across Europe are now asking the same urgent question: how can AI transform the way businesses communicate, especially through telephony? Enreach, a Cloud Communications Alliance (CCA) member, is answering with its “smart contact” proposition—a combination of telephony, UCaaS, and AI platforms built specifically for SMBs.
Unlike enterprise solutions scaled down, Enreach has developed AI-powered features from the ground up for small businesses. At the center is Shomi, an AI assistant that replaces traditional voicemail with real-time transcription, scheduling, prioritization, and even spam filtering. For SMBs struggling with labor shortages and customer service pressures, this enables efficiency and accessibility—letting them “be in two places at once.”
Nijhuis emphasizes that this isn’t about chasing hype. Enreach has been developing its AI platform since 2020 and is now seeing strong demand as partners seek to deliver measurable productivity gains, not just incremental cost savings. “We don’t just want to compete on price,” he notes. “We want to help partners create real value and engage directly with CEOs by solving staffing and growth challenges.”
For ICT partners, the opportunity is significant. Enreach’s AI-integrated UCaaS and mobile services enable resellers to differentiate in a commoditized market, expand their value proposition, and strengthen long-term relationships with SMBs. Listen here to the full podcast here.
Blog · Smart Contact
The excitement over AI remains intense due to the inevitability that it will fundamentally transform businesses, both large and small, at multiple levels. The potential of the technology certainly warrants this enthusiasm.
After many years of working closely with customers and partners in this industry, I can state that I have never seen the fast pace of innovation as what we’ve been witnessing over the past 24 months. The introduction of AI into the cloud communications sector is forcing every vendor to redefine what is achievable, and this ambition is evidenced by the introduction of the innovations that constantly enter the market.
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