Enreach
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Improving productivity at 5R People by 15%

5R People is a leading B2B & B2C telemarketing agency in Denmark with 200+ agents. With activities include sales, appointment setting and lead qualification, using a high performance outbound dialer is critical to their success.

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The Challenge

Looking to improve agent productivity

5R People needed to improve agent productivity across a 200+ seat operation, where efficiency at scale was critical. However, lead and campaign administration was slowing teams down, limiting performance. There was also a need for greater control over how leads were distributed to agents and across teams.


The Solution

With Enreach Outbound, lead and campaign management was streamlined across the operation, reducing manual effort and improving efficiency. Automated lead distribution ensured the right opportunities were assigned to the right agents at the right time, while centralised administrative control provided greater visibility and consistency across teams.


The Results

5R People saw a ~15% increase in agent productivity, alongside improved control and consistency across operations. The new setup also provides a highly scalable foundation, supporting large teams as the business continues to grow.


What our customer says


"Productivity improved around 15%. With over 200 agents calling each day, this proved to be a highly profitable investment. ​It is important to us to have full control of administrative processes. Outbound enables a smooth and highly organised distribution of leads to teams and individual employees." 

Steen Espersen McCormick - Director, 5R People

A closer look at features

Sales dialer software Sales dialer software

Increase talk time and improve agent efficiency with outbound dialers that support better conversations

Campaign management Campaign management

Use intelligent lead management, prioritisation and routing to deliver predictable, scalable results

Agent enablement Agent enablement

Scale coaching, improve performance and stay compliant with powerful monitoring and collaboration tools