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The way business users communicate has undergone a fundamental shift. Gone are the days when fixed-line phones and traditional PBX systems dominated the office. Today, cloud-based solutions have brought fixed and mobile communications together, integrating seamlessly with core business processes like customer service and internal documentation. With the rise of artificial intelligence (AI), we are now entering the next stage of the evolution.
This evolution is part of what we at Enreach call Smart Contact, our approach to making communications more intuitive, more efficient, and more human by integrating voice, messaging, video, and AI-powered automation in one seamless experience. One of the most practical tools emerging from this development is the AI-powered personal assistant. More than just a tool for answering questions, it’s a smart companion that understands context and offers helpful suggestions. The result? More efficient workflows, better customer interactions – and more time to focus on what really matters.
Smart Support Without Technical Barriers
Smaller businesses in particular are looking for simple digital solutions that don’t require a high level of technical expertise, complex systems, or costly setup. With Shomi, Enreach shows just how accessible and intuitive modern AI technology can be.
Seamlessly integrated into Enreach Contact, Shomi helps with everyday tasks. It can answer calls, summarise conversations, and share outcomes with co-workers – saving time and ensuring important information doesn’t get lost. Best of all, no technical background is needed to use it.
Practical for daily business
The use cases are broad – and surprisingly down-to-earth. A law firm can automatically document client conversations and meetings. Service providers in various sectors benefit from automatic call summaries, faster follow-ups, and structured task tracking.
What really sets this technology apart is its ability to understand context. Shomi can recognise whether a follow-up meeting needs to be scheduled or additional information is required, helping users to respond quickly and effectively.
This makes communications not only faster but also smarter. Users stay on top of ongoing conversations, respond more efficiently to customer inquiries, and free up time for other important tasks.
Key benefits at a glance
For businesses looking to improve their responsiveness while using resources more efficiently, a personal AI assistant like Shomi offers a range of advantages:
Time savings and increased productivity through streamlined workflows and fewer disruptions
Better customer interactions and faster response times
Easy to use – no technical expertise required
Suitable for solo entrepreneurs, small teams, and growing businesses alike
In addition to Shomi, Enreach offers other AI-based tools that help increase efficiency across the organisation. While Shomi focuses on supporting individual users with everyday tasks, Enreach also provides ready-to-use bot solutions that streamline processes on a broader scale. These can be easily integrated into existing communication systems and tools like CRMs.
All of these solutions contribute to Smart Contact, creating smarter, more connected business interactions that adapt to real-world needs. It is all about giving people, teams and organisations the tools to focus on what matters, while technology takes care of the rest.
Taking the next step
The integration of AI into solutions like Enreach Contact shows that the future of business communication is closer than many might think. Smart technologies are becoming part of everyday work – even for small and medium-sized businesses. When communication and assistance come together, the result is a more responsive, more human way of working.
Those who take that step today will start seeing the benefits right away. AI isn’t a luxury – it’s a smart investment in the future.