The Challenge
An opportunity to improve conversion optimisation
The team needed the ability to follow up on web enquiries instantly, ensuring prospects remained engaged at the point of interest. They were also looking to improve website lead conversion rates by connecting digital intent directly to outbound sales activity.
The Solution
Speed up the time between a form completion of first contact
Web Callback was implemented to instantly route form submissions to outbound agents, enabling near real-time follow-up within 5-30 seconds while prospects were still engaged. Web leads were fully integrated into Outbound workflows, creating a seamless and efficient handling process.