JFM, Denmark's second largest privately owned media group, uses Outbound as an integral part of their telemarketing sales process.
The team needed the ability to follow up on web enquiries instantly, ensuring prospects remained engaged at the point of interest. They were also looking to improve website lead conversion rates by connecting digital intent directly to outbound sales activity.
Web Callback was implemented to instantly route form submissions to outbound agents, enabling near real-time follow-up within 5-30 seconds while prospects were still engaged. Web leads were fully integrated into Outbound workflows, creating a seamless and efficient handling process.
This approach delivered a 157% increase in website lead conversion within three months. Faster response times significantly improved engagement and sales outcomes, while creating a more efficient and connected journey between digital and telemarketing channels.
Web Callback connects form submissions on JFM’s website directly to their outbound sales team. When a potential customer completes an enquiry form, a lead is instantly created in Outbound and assigned to an agent for a quick follow-up call. Because the call happens within 5 to 30 seconds of submission, the prospect is often still browsing the website and highly engaged. This significantly increases the chance of converting the enquiry into a sale.
