Smart Contact in action

AI designed for SMB needs and built for channel partners

by Anne Bakker, Head of Enreach AI

Those of us in the communications space have quickly recognised that not all Artificial Intelligence solutions are created equally. Tools like ChatGPT and CoPilot may run on similar large language models, but how AI is actually used can look very different depending on the setting. Some solutions are designed for enterprise use, offering advanced integration with communication platforms, CRMs, and collaboration tools. Others lean more toward everyday consumer use, like Siri and Alexa, which rely mainly on voice commands to perform tasks. Enreach’s AI vision is based on the premise that small businesses need robust capabilities, but delivered in a user-friendly and familiar manner that efficiently transforms complexity into simplicity. Smart Contact is our vision for making communications smarter, more contextual, and more human. It brings together voice and unified communications, connectivity, mobility and business process integration, enhanced by AI. In short: it’s about giving SMBs the advanced functionality they need without unnecessary complexity. With this goal in mind, we built the AI Marketplace, using Conversational AI at its core, to generate a wide range of applications and services that can satisfy everyday SMB needs.  

Taking advantage of voice communications 

Voice remains one of the most trusted communication channels for businesses and Conversational AI now makes it more powerful than ever. From appointment booking and invoice handling to routine service inquiries, smart voice interactions can now handle tasks end-to-end, without human intervention. That makes Conversational AI one of  the most relevant and flexible engines for delivering the promise of Smart Contact. It is an impressive technology, that translates into very tangible benefits to quickly improve SMB operations.  For small businesses, this means faster service, better availability, and freed-up staff capacity. For their customers, it means immediate, conversational access to what they need, no waiting, no apps, no learning curve. And for partners, it's a high-impact solution that delivers visible value and – with the right technology – requires minimal setup. 

Empowering partners through the AI Marketplace 

Enreach also recognises that our channel partners are best positioned to help SMBs properly evaluate and implement the right AI services to satisfy their own business requirements. Our partners understand the dynamics and competitive landscape of every customer they serve, and are an indispensable resource for helping SMBs find the right tools to succeed in a fast-changing environment. With that in mind, we built the AI Marketplace. Based on our DialoX platform, the Marketplace enables partners to quickly deploy ready-made Conversational AI applications (‘Smart Apps’) into their customers’ environments. These can be integrated into existing UC systems or offered as standalone services.   

Alternatively, partners can use the intuitive drag-and-drop tools to create and monetise their own AI solutions, tailored to specific industries, workflows, or use cases. In both models, the Marketplace helps partners stay relevant, deliver measurable value, and establish high-margin, recurring revenue streams. In a competitive market where services often look the same, it’s a way to stand out. 

A simple path to AI value 

AI may be evolving fast, but with Smart Contact and particularly the AI Marketplace, Enreach gives partners a concrete, competitive path forward. It’s not about chasing hype, it’s about creating value. With the right solutions, expert support, and a platform designed for real-world applications, partners can help their SMB customers simplify communications, improve service quality, and achieve more, while building their own business at the same time. 

For partners looking to move from AI interest to AI revenue, the AI Marketplace offers a practical place to start. Contact us, if you want to find out more.