Enreach Executives to Contribute to Thought Leadership at CCA European Summit 2025

Enreach, a leading European provider of smart contact solutions, today announced two of its key executives will participate in the Cloud Communications Alliance (CCA) European Summit 2025. The conference is set to take place on 16–17 June in Brussels, Belgium.

Bertrand Pourcelot, CEO of Enreach for Service Providers and CCA Board Member, will moderate the panel discussion, “The Power of an Open Best of Breed Ecosystem Approach.” The session on 17 June will examine how service providers can leverage modular, interoperable technologies to deliver greater flexibility and customer value.

Later that afternoon, Martin Classen, Chief Product Officer at Enreach, will join the session “European SMBs Digital Transformation Maturity Level and AI Adoption.” The discussion will examine the pace at which small and medium-sized enterprises are adopting AI-powered communication tools and what this shift means for productivity and customer engagement across the region. 

“Our participation in the CCA European Summit underscores our ongoing commitment to shaping the future of business communications,” said Pourcelot. “In today’s geopolitical climate, where digital sovereignty and strategic autonomy are becoming increasingly important, the CCA provides an excellent platform for meaningful dialogue between European and US technology leaders. The European Summit is a great opportunity to discuss the implications of current issues and explore how we can collaboratively navigate the shifting landscape, share best practices, and build resilient, regionally aligned solutions.”

Headquartered in Almere, the Netherlands, Enreach is among the Europe’s leading providers of cloud communications, contact centre, and conversational AI solutions. Serving customers across Europe directly as well as through resellers and service providers, the company makes advanced technologies accessible, affordable and easy to use for businesses of all sizes.

“Enreach continues to be one of Europe’s most innovative cloud communications providers, and has built a large customer base for its advanced unified communications, collaboration and contact centre solutions,” said Joe Marion, President of the CCA. “We are delighted that Bertrand and Martin will join us in Brussels and share their perspectives. Their knowledge and experience will be extremely valuable to our members as they look to grow their own businesses.”  

To learn more about the CCA European Summit 2025, visit https://www.cloudcommunications.com/events/eu-summit-2025