Enreach's Fixed-Mobile Convergence (FMC) is a carrier-grade platform that allows operators to seamlessly merge their fixed and mobile networks, enabling them to offer a truly unified communications experience to their business customers. It is designed to solve the central challenge facing operators today: the erosion of traditional voice revenues and the competitive threat from "Over-the-Top" (OTT) UCaaS providers.  

For fixed operators, it solves the problem of declining relevance by adding a crucial mobility layer to their existing Centrex and PBX offerings.

For mobile operators, it adds a rich layer of PBX functionality to their core GSM services, transforming a standard mobile connection into a powerful business tool. In essence, our FMC platform empowers operators to leverage their greatest asset—the network itself—to deliver a superior, integrated service that OTT applications cannot replicate.

A native FMC solution allows an operator to fundamentally change the competitive landscape. While OTT providers offer applications that run on top of a network, our platform allows you to offer enhanced services that are integrated within the network. This creates several key advantages:

• Superior Quality and Reliability: Because our solution integrates at the core network level, voice traffic can be prioritized, ensuring carrier-grade quality and reliability that is not dependent on the variable conditions of a public internet connection.

• Seamless User Experience: Users can leverage their phone's native dialer for all business calls, enjoying advanced features without needing to launch a separate app. This frictionless experience is a powerful differentiator that drives user adoption and satisfaction.  

• Defending Your Value: Instead of being relegated to a "dumb pipe" provider of connectivity for OTT players, you reclaim ownership of the customer relationship and the value chain. You sell a complete, branded communication solution, not just the underlying data plan.

The business case is built on three pillars: increasing revenue, reducing churn, and accelerating time-to-market.

• Unlock New ARPU (Average Revenue Per User): Our platform enables you to move beyond selling basic connectivity and create tiered, high-margin, value-added services. Features like Mobile Call Recording for compliance-heavy industries or advanced Business Integration with CRM systems are premium services that directly increase ARPU.  

• Drastically Reduce Churn: By deeply embedding your services into the daily workflow of your business customers with features like Single Number and Convergent Voicemail, you create a "sticky" offering that is difficult to replace. The administrative simplicity of a Single Bill and a Single Point of Contact further strengthens this loyalty.  

• Rapid Deployment: Developing a carrier-grade FMC platform in-house is a multi-year, high-cost endeavor. Partnering with Enreach allows you to deploy a market-proven solution quickly, enabling you to respond to market demands and competitive pressures with agility.

Our platform is designed for flexible and deep integration with existing operator infrastructure. It acts as an intelligent service layer that bridges your fixed and mobile domains.

• For Mobile Operators: The solution integrates with your core network elements, such as Mobile Switching Centers (MSCs) and Home Location Registers (HLRs), and is fully compatible with modern IMS and VoLTE networks. A key technical advantage is our efficient media management: only calls requiring advanced audio resources (like IVR or conferencing) are routed to our application server, while other calls remain within your mobile network, optimizing your network capacity and costs.

• For Fixed Operators: The platform integrates with your existing Centrex, PBX, or softswitch environments, typically via standard SIP trunking. This allows you to extend your established PBX features (call routing, hunt groups, etc.) seamlessly to your customers' mobile devices, effectively mobilizing your entire fixed-line user base.

You can offer a compelling suite of features that solve real-world business problems and justify premium pricing:

• Call Continuity: The ability for a user to seamlessly transfer a live call from their desk phone to their mobile device (and vice-versa) without interruption. This is a powerful feature for the modern hybrid worker. 

• Mobile Call Recording: A critical feature for businesses in regulated industries (finance, legal, healthcare), allowing them to record mobile conversations for compliance purposes natively at the network level. 

• Mobile Presence: Provide real-time availability status of users, even when they are on a mobile call, which can be synchronized with other platforms like Microsoft Teams to improve internal collaboration.  

• Business Integration: Offer integrations with critical business applications like CRM systems, enabling features such as caller ID recognition and click-to-dial, which transform a simple call into an intelligent interaction.