Expert Blogs

It is early days for AI, and while there is still so much hype, plus necessary concerns around the need for greater security, regulation, data controls and governance, there are some exciting opportunities for service providers. This is especially true when looking at customer engagement.

One-stop shops are one of the biggest trends in the channel right now, helping customers address their needs while enabling service providers to diversify their portfolios. Plus, there is still plenty of room in the market for service providers to succeed with one-stop shops despite growing competition. Conversely, not developing toward a one-stop shop approach is risky unless a service provider has a vertical market that is broad enough to deliver volume.

Bertrand Pourcelot, CEO Enreach for Service Providers, shares his views on the three pillars that are critical for a successful next-generation communications platform, creating opportunities for the channel, while giving their business customers tangible benefits.

MSPs can host their own UCaaS platform instance or select a platform as a service offering or even resell off-the-shelf turnkey SaaS depending on where they want to focus and invest during their growth journey.

Fixed-mobile convergence (FMC) has given mobility a starring role at the centre of all communications. Mobility is enabled to the extent that mission critical activities previously thought of as exclusively enabled by fixed communications are now handled on mobile devices using attractive apps.

Mobile World Congress 2024 was one of the biggest technology events I have ever attended and was a reminder of the current scale and speed of change in the technology space. From the established brands with massive booths to the clever start-ups testing their vision on MWC visitors, some impressive, often mind-blowing innovations were on show. However, without wishing to detract from the achievements of all these innovators (and we like to think we are one of them), all of us — whether new or old players — must remember why customers buy from us.