Expert Blog

There is a good reason for this shift in our focus: we believe ‘contact’ more accurately describes how people communicate, collaborate and work these days. Plus, it fits in with our vision to enable more meaningful human connections, whether ad-hoc or planned, without digital or physical barriers.

Converged Contact Solutions creates exciting new market opportunities for our partners and benefits for end-users.

Imagine if all those stand-alone, individual ways of connecting — fixed voice, mobile, video, chat, email, SMS, social channels and more — could be seamlessly integrated into one super easy, user-controlled, context-based and flexible environment accessible from anywhere. That’s what we call Converged Contact, and it is already here.

Converged contact brings communications, productivity and network solutions into one seamless environment. It blends smart network access, CRMs, ERPs and other apps contact centre functionality, marketing automation and more. The term more accurately reflects how people work today and will provide better control over their availability, the management of their business and their personal identities. They can even improve work-life flow while maximising organisational efficiency. Benefitting users and creating opportunities for partners, converged contact goes beyond traditional UC.