Topic Blogs

Eighty percent of people don't answer calls from numbers they don't recognise (Pew Research). For calls carrying a "Spam Likely" label, the answer rate drops into the single digits the US Federal Communications Commission (FCC) puts it at roughly 9%.

As a Service Provider, you almost certainly have hundreds of SMB customers sitting on your standard Cloud PBX platform. They make calls, they receive calls, they pay their monthly invoice.

As a Service Provider, you likely have hundreds of customers on your standard Cloud PBX platform. They make calls, they receive calls, and they are happy. But within that customer base, there are "hidden gems"—businesses that are struggling with their current phone system but don't know that a better solution exists. They are trying to run a support team using basic hunt groups, and they are failing.

For any business with a phone line, the "Abandon Rate" (the percentage of callers who hang up before speaking to an agent) is a critical metric. High abandon rates mean lost revenue and angry customers.

For years, Service Providers (SPs) have thrived by selling connectivity and Cloud PBX. But as voice margins tighten, the real growth opportunity has shifted up the value chain: Customer Experience (CX).