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Centile says with FMC, Comes Flexibility & Agility

Back to overview 03.06.2019

Centile UK Director Justin Hamilton-Martin explains the complication Centile solves for mobile call recording  

As it stands, most service providers manage mobile calls via traditional cellular network routing, which lacks the control inherent to some modern Unified Communications platforms. When a user dials from their SIM, including calls to a UC platform, it is generally cumbersome and often requires user intervention. When it comes to mobile call recording and compliance, the problem lies in the fact that currently, whenever organizations do telephony reporting; data are pulled from various sources. 

These factors, according to Hamilton, restrict vital processes like audit trails and recording from any device. 

The latest generation of UC platforms are more adaptable than ever before and can integrate, as well as control a phone’s native SIM, instead of only an app, removing a hefty barrier in the call recordings industry. Centile is leading the revolution in this respect, helping end users interact with call recording technology using their mobile devices, using the native SIM. Sales, support, HR, and other compliance-driven markets might need to distinguish between work and personal calls for recording purposes. 

Centile UK Director Justin Hamilton-Martin said: 

“Until now, mobile call recording was stopping mobile adoption in compliance-driven organizations” 

However, the latest in UC and FMC overcomes this and is an example of how these technologies enable Digital Transformation, as well as being catalysts for new channel revenue. This is why it is important for the channel to understand the latest in call recording technology and to help organizations make the most of it. Those end-user organizations already know what they want to achieve from call recordings.” 

Enhancing the user experience 

So how does Centile pull this off without adopting an all or nothing approach? They use contextual and ‘on demand’ call recording, which has various types of triggers. Triggers are based on the asset (the number dialed to/from), as well as contextual triggers, such as the location where the mobile is being used. In fact, you can base triggers on any logic passed through the call platform during the set up of a call. 

For employees who work digitally with a mobile phone as their main device – the default might be set not to record calls. When in the office, the default is likely set to record, however, users can select a call to record, depending on the number dialed out/in. To give end-user organizations reassurance and confidence, Centile added a compliance officer user profile to notify if a recording is listened to. 

“This is an example of how what might sound like ‘just another feature’ is, in fact, a game-changer for end users, plus a potential new business opportunity for resellers / service providers to develop use-case based service bundles targeted at specific industries or job functions,” said Hamilton-Martin 

Centile says, mobile-first 

Centile is clever in what it is doing and aware of how it is today enabling high-level UC functionalities with its mobile-first approach to customer experience. For Centile, they manifest agility through integration with essential enterprise apps and take things a step further to enable, for example, transcription from any device, enhancing overarching call logging features, as well as, reporting, and analytics. 

When it comes to customer and user experience, the implications of such features mean organizations can paint a clearer picture into customer service stats and employee behaviors. For resellers, once they establish FMC, they then have authority over all the device assets, lending access to centralized control across IP phones, softphones, mobiles, mobile SIMs, and apps. 

+ What is the main challenge Centile addresses in mobile call recording?

Centile addresses the complications of managing mobile calls through traditional cellular networks, which lack the control and flexibility of modern Unified Communications platforms, particularly in terms of compliance and data reporting.

+ How does Centile's approach to mobile call recording differ from traditional methods?

Centile integrates with a phone's native SIM rather than relying solely on an app, allowing for seamless call recording and compliance without requiring cumbersome user intervention.

+ What are contextual and 'on demand' call recording triggers?

These triggers allow organizations to set specific conditions under which calls are recorded, based on factors like the number dialed or the location of the mobile device, enhancing user experience and compliance.

+ How does Centile ensure compliance in mobile call recording?

Centile includes a compliance officer user profile that notifies relevant personnel when a recording is accessed, providing reassurance and oversight for compliance-driven organizations.

+ What benefits does a mobile-first approach provide for organizations?

Centile's mobile-first approach enhances user experience by integrating essential enterprise applications, enabling features like transcription, call logging, reporting, and analytics, which improve customer service insights and employee behavior tracking.

+ What opportunities does Centile's technology create for resellers and service providers?

By establishing Flexible Mobile Communications (FMC), resellers gain centralized control over various device assets, allowing them to develop tailored service bundles for specific industries or job functions, thus creating new business opportunities.