Centile Sets Sights on European Dominance

Centile targets dominance after joining forces with Swyx, Voiceworks under 'Within Reach' 

2018 again, reaffirmed the notion of Centile’s plans for European leadership. Last year, revenue grew at a rate of 15 percent, with 70 percent recurring. 

Centile also paired up with the fifth largest telecom provider in France, Euro-Information Telecom. It is the largest full mobile virtual network operator on the three largest mobile networks in France: Orange, SFR, and Bouygues Telecom. Its industrial solution will allow the operator to deliver Full Fixed Mobile Convergence to all French service providers. 

Another major achievement for the UC leader was with Finnish telecom operator Elisa, which reached over 250,000 end users with major projects in the public sector. Centile also secured new projects adding Hubone, the French airport telecom operator to its roster. This was a large tender secured in collaboration with system integrator ATOS against both Ericsson and Broadsoft. 

Its mobile app ‘Mobiis’ also experienced growth – reaching over 20 white labels for service providers on iOS and Android. 

Within Reach strengthens international management 

This all leads us to today, where Centile’s Managing Director Bertrand Pourcelot has been appointed to Head of International Sales and Marketing for Within Reach. Last year, Centile announced its acquisition by private equity investor Waterland. The investors own Voiceworks, Swyx, and Centile. The trio sits under the company name ‘Within Reach.’ 

Prior to purchase – Centile was already an international player – with over 100 service providers on its platform for fixed-line operators. Last year, the telecom vendor reached more than 650,000 users. 

The man leading the charge – Bertrand Pourcelot, who has been at the centre of Centile’s business for over ten years. Pourcelot was recently appointed Head of International Sales & Marketing of Within Reach. He is still Centile’s Managing Director and has a vast knowledge of mission-critical software as well as communications. In total, Pourcelot brings more than 20 years of industry experience his new role.  

“I am very excited to lead a comprehensive sales and marketing team that brings together great knowledge and skills from across the group” 

These combined resources mean we can all learn a lot from each other and use this broad range of experience to be an agile pioneer within the group, influencing its roadmap and future initiatives. Our breadth and depth are unique in the market and we will continue our collective focus on innovation, simplicity and great user experience to bring more value to our partners,” Pourcelot said. 

A shift toward European dominance 

‘Within Reach’ hopes to continue European expansion, as it already has a stronghold throughout the continent. Each of the brands brings a unique component to the communications workflow. The paring of technologies creates an advantage for ‘Within Reach’ – a sort of hybrid solution, making it extremely agile and able to contend with the likes of BroadSoft. 

Today, the group also has more than 580 employees, 1650 partners, two million end users, and offices in 20 countries. The first steps for newly-appointed Head of International Sales & Marketing are to optimize cross-selling opportunities for the company’s group-wide portfolio. 

Pourcelot’s focus will then be to drive expansion in other territories and continue ‘Within Reach’s’ journey to become Europe’s leader in Digital Transformation and Cloud Communications.