UC Today interview: Outcome Selling Crucial for Blended Technology Success

UC Today editor-in-chief David Dungay interviewed Enreach for Service Providers, Head of International Carrier Sales, Iain Sinnott, on Outcome Selling and how to get customers to be good users of blended technology. In this session they discussed the following:

1) Threats and opportunites during the impending recession

2) What is outcome selling?

3) How can Service Providers help customers be better at blending their technology?

Watch the video interview below: