Sophia Antipolis, January 13, 2026 - Unified communications are no longer just about telephony or collaboration, they are becoming a key driver of operational efficiency, customer relationship management, and daily task automation. Enhanced by artificial intelligence and open to the company’s application ecosystem, they now enable improved service quality, faster processes, and more personalised interactions without added technical complexity.
Beyond unifying communications, AI and automation bring the voice back to the center of the user experience. Across all sectors, real estate, public services, retail, industry, support centers, the Enreach UP platform addresses three major challenges identified by businesses: improving the sharing of different types of data, ensuring a seamless multi-channel experience, and enhancing responsiveness and efficiency, even on the go.
Three major innovations, a reinvented experience
- Aimi, the AI assistant, simplifies every interaction. Powered by AI, Aimi supports users before, during, and after calls. It filters, qualifies, and contextualises requests, suggests appropriate actions, generates reports, and automates follow-ups—whether at the office or on the go. In a real estate agency, for instance, Aimi enables immediate engagement with prospects, schedules appointments, and ensures effortless follow-up, even for agents constantly on the go.
- CRM-Cloud integration for enriched customer interactions. The new generation of integration connects telephony, fixed or mobile, natively to all business tools. As soon as a call or message is received, the context appears (contact record, history, etc.), improving information sharing between employees and customers. Local authorities, for example, optimize citizen request management, reduce waiting times, and increase satisfaction thanks to AI and automation.
- Intelligent automation: truly “smart” contacts. Using an open platform (API, webhooks, n8n, Make), Enreach automates contact qualification, transcription, analysis, and follow-up. In a support center or repair service, this reduces tedious tasks, freeing up time for high-value interactions.
An open, customisable architecture built for continuous innovation
The Enreach UP platform is designed to be highly customisable, with simplified integrations (APIs, no-code/low-code) and the ability to adapt to any industry. This enables integrators to create differentiated, high–value-added offerings. Each organisation can choose its own levels of automation, tools, and business rules, while benefiting from regular platform updates. Enreach is committed to delivering new features every six months, co-created with its partners and customers. “We have deliberately chosen a distinctive positioning,” explains Bertrand Pourcelot, CEO of Enreach for Service Providers. “Rather than locking ourselves into end-to-end orchestration or vertical specialisation, we are building on an open architecture that anticipates the convergence of voice, artificial intelligence (AI), and business automation.”
A strong commitment to its partner ecosystem
With a platform designed to support the modernisation of telecom usage, Enreach for Service Providers emphasises its strong Franco-European roots and a strategy firmly focused on its partners. The company addresses the professional market exclusively through a network of more than 120 operator and integrator partners, in France and internationally.
Enreach for Service Providers’ business model is 100% based on indirect distribution. The company delivers its solutions in white label to operators and integrators, who retain full control over their customer relationships, pricing models, and differentiation. Enreach does not compete with its partners and provides them with APIs, low-code/no-code connectors, and structured technical support to develop vertical or customized offerings.
“In an environment dominated by GAFAM players, our partners are looking for a reliable, agile European alternative that respects their business models. We are here to help them remain in control of their digital future, without compromising on the modernity of the services they offer their customers,” adds Bertrand Pourcelot.
A promise: making every interaction truly valuable and profitable
Enreach’s ambition is to enable every organisation to transform the way it manages interactions, improve productivity and responsiveness, and deliver a seamless customer experience across all channels. The AI assistant, CRM-cloud integration, and intelligent automation are designed to scale for organisations of all sizes, with a 100% software-based configuration and maximum openness to the business ecosystem.
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About Enreach for Service Providers
Enreach for Services Providers is a European leader in smart contact solutions. Our mission is to create customisable mobile-first contact solutions, enabling our partners to thrive and users to transform their interactions. Our platform Enreach UP enables service providers and integrators to deliver their business customers with value-added services, including FMC, video collaboration, messaging, inbound/outbound call centre functionality and conversational bots, seamlessly integrated with mobile services, Microsoft Teams, CRM and ERP systems. Our customisable-by-design platform Enreach UP enables full white-labelling, personalised user experience, BYOx enablement (carrier, OSS/BSS/mobile), APIs for integration, automation & AI as well as multiple deployment options including PaaS. Enreach group operates in over 15 countries and counts more than 1000 employees. For more information visit: https://enreach.com/sp/
Media contacts
Come Up
Fabienne Yvonnou
fabienne@come-up.com
Tel: +33 (0) 6 76 38 54 00
Enreach for Service Providers
Karine Merouze
Marketing & Communication Lead
karine.merouze@enreach.com
Tel: +33 6 87 46 61 14
