It may be a fast-changing, challenging market with new entrants, but existing carriers are in an ideal place to take their customers on their digital transformation journeys.
It may be a fast-changing, challenging market with new entrants, but existing carriers are in an ideal place to take their customers on their digital transformation journeys. Established carriers have the history, the experience, and the relationships with those customers. However, now is the time to put in the work, partner with innovators and deliver technology that addresses tangible outcomes for customers. This is one of the topics covered by Enreach’s Iain Sinnott and The Next Cloud's Rob Kurver in a recent interview for SmartCom Summit, which can be watched here
.
.
The industry treats regulatory complexity as a tax on growth — a cost to minimise, delay, or push onto whichever partner will absorb it most cheaply. That instinct is backwards, and it's costing operators deals they should be winning.
Eighty percent of people don't answer calls from numbers they don't recognise (Pew Research). For calls carrying a "Spam Likely" label, the answer rate drops into the single digits the US Federal Communications Commission (FCC) puts it at roughly 9%.
Somewhere in your customer base, a stop-sell date is already active — and the customer probably doesn't know it yet. Across multiple markets, incumbent operators are retiring the Public Switched Telephone Network (PSTN), the copper-based infrastructure that has carried voice calls for over a century.