Expert Blogs

One of the hottest topics in the industry is partner differentiation, but what does it mean in practice? Bertrand Pourcelot, Managing Director of Enreach for Service Providers, recently sat down with David Dungay, editor of UC Today, as part of the UC Today Partner Summit. They discussed some of the strategies that partners can use to stand out from the crowd.

In conjunction with MWC 2022, The Fast Mode spoke to Bertrand Pourcelot, Managing Director of Enreach for Service Providers on the company's mobile-first strategy for unified communications

We recently hosted a roundtable looking at the future of mobile unified communications (UC). The participants — our CEO Stijn Nijhuis, service providers and industry analyst organisation The Cavell Group — covered where they are seeing mobile UC being deployed, where it can add value, challenges to be addressed, and how they see it evolving.

At our Partner Event held in Cannes and virtually in November 2021, we organised a roundtable with four of our service providers, representing Canada, France, South Africa and the UK. During the session, the panel looked back on the challenges of 2021 and how they see the UCaaS market moving forward this year. This was a frank discussion behind closed doors, so for the panellists’ privacy, their comments are reported anonymously.

Our in-person and virtual partner event towards the end of last year gave us a chance to hear from service providers, analysts, media and colleagues from all over Europe what they believe 2022 has in store for the UC industry.

Enreach has revealed a unified platform that brings together technologies from the businesses it has acquired across Europe. The new platform was unveiled at the Enreach bi-annual event in Cannes which was attended by over 100 service provider partners.