Expert Blogs

UC Today editor-in-chief David Dungay interviewed Enreach for Service Providers, Head of International Carrier Sales, Iain Sinnott, on Outcome Selling and how to get customers to be good users of blended technology

In this podcast, Sinnott begins with that basic foundational observation and builds out the case that everything the community of carriers, service providers and developers do, ultimately must come back to the customers, whose needs must be met and whose payment of fees and charges, basically pays (and justifies) the whole industry.

Iain Sinnott – Head of International Carrier Sales, Enreach for Service Providers – shares his view with Comms Business about how the Telephony market will change in the coming years

In this blog, Iain Sinnott – Head of International Carrier Sales, Enreach for Service Providers – explains why he and the company believe that the channel needs to retain ownership of the customer relationship, for everyone’s ultimate benefit.

Network operators look for agile, flexible platforms to enable transformations at their own pace that suit their customers’ needs

Many service providers have already, or are in the process of or considering making a move to IMS and for a good reason: it has some powerful theoretical benefits, not least of which is that it can contribute to achieving convergence of fixed and mobile user bases and platforms in the context of the migration to full IP so that rich and innovative service offerings can be considered in this new converged landscape. Services such as fixed-mobile convergence (FMC) can become a reality on a dramatically reduced cost base allowing operators to drive revenues whilst updating services and protecting existing legacy revenues. However, IMS brings some significant challenges — which can seem prohibitive to some service providers — but these can be addressed.