Expert Blogs

Mobile World Congress 2024 was one of the biggest technology events I have ever attended and was a reminder of the current scale and speed of change in the technology space. From the established brands with massive booths to the clever start-ups testing their vision on MWC visitors, some impressive, often mind-blowing innovations were on show. However, without wishing to detract from the achievements of all these innovators (and we like to think we are one of them), all of us — whether new or old players — must remember why customers buy from us.

Spoof robocalls — in other words, when someone answers a call and gets an automated recorded message — are a nuisance and potentially criminally originating scams. For all types of service providers, these calls can also be a costly problem. However, there is now an industry-standard technology-based solution designed to deal with spoof robocalls: STIR/SHAKEN.

More than ever, the need to rely on high-performance, open and intuitive communications tools is becoming a strategic imperative for all professionals. In response to this growing market demand, the next few months should see a significant increase in the number of new-generation communication solutions that will enable businesses to streamline their communication processes, improve operational efficiency and enable their teams to use tools that offer them unrivalled working comfort on a daily basis. Here are 4 key trends to watch.

Mobility is already ubiquitous and a new wave of innovation is set to occur with the wider availability of 5G networks over the coming years. Users increasingly rely on mobile technology in their work but mobility itself has evolved in a separate path from technologies that are traditionally used in the workplace. This has created a gap between user expectations and the capabilities of business technology that is now rapidly closing as the post-pandemic model of hybrid working becomes a baseline requirement for business operations.

During a recent fireside chat at partner Netaxis’ Inspiration Day, Enreach for Service Providers’ Bertrand Pourcelot shared how the company is helping service providers in the current evolving market.

Iain Sinnott, Head of International Carrier Sales, Enreach for Service Providers, contributed to a recent article about cloud contact centres. Published in up-and-coming UCAdvanced, the report covered how cloud technology supports the evolving needs and preferences of both customers and customer-facing staff.