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Let’s say you’re on your way to work, running late, and want to update your team as to when you’ll arrive. If you’re driving, this can present a quagmire. Safety implications aside, it may be crucial to update the team you’ll arrive late.

Centile Telecom Applications has unveiled new features on its ISTRA solution to provide support for SMEs in their digital transformation. To prepare for the transition to digital enterprises, Centile is developing its ISTRA solution, making it possible in the short term to increase ROI by improving the user experience.

“We’re at a point, in the CCaaS market, where telecoms technology can cause the pivot of an entire business and sales team, including how it operates.” This is how Centile’s UK Director, Justin Hamilton-Martin, greeted me during a recent interview. During our time together, he shared a lot of insight into how we can modernize sales practices to remain ahead of the curve in the Contact Center as a Service market.

At a time where there’s no longer a “one size fits all” solution to communication and collaboration, businesses need a stack as flexible and agile as their strategy. The Unified Communications as a Service market is quickly becoming the go-to option for many companies, offering the perfect blend of forward-thinking technology and scalability.

Ever since Centile teamed up with Swyx and Enreach, the group’s been on a quest of sorts. A crusade to become the European UCaaS market leader. Getting there takes the aid of sophisticated UCaaS offerings that are both agile and affordable.

Any service, over any network, on any terminal. This is how Centile addresses the needs of mobile operators and enterprises who want to deliver advanced enterprise-grade communications