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Independent service providers can bring additional value to customers in comparison to third party brand communications service providers. They just need to focus on the ways in which their platform can deliver tailored solutions to customers that more closely meet their needs and reflect the demands of their businesses. This added richness is enabling service providers to differentiate themselves from the hyperscalers, the offerings of which are increasingly seen as similar, and strengthen customer loyalty by delivering web-based self-service in their markets.

Iain Sinnott, Head of International Carriers, Enreach for Services Providers explains why owning your brand is essential for service providers

Enreach for Service Providers has recently partnered with Belgian-based Netaxis, a technology innovator delivering Fusion. This platform converges multiple apps and systems into one simplified environment across numerous sources, including cloud UC platforms, BSS/OSS, and applications. However, what does this mean in practice, especially for CPSs?

It’s time to rethink and embrace better partnership models, says Iain Sinnott, head of International Carrier Sales at Enreach for Service Providers. These models must centre around CPSs and involve a wider community of vendors, support specialists, and — most importantly — the end customers. Enreach for Service Providers’ new partnership with Netaxis is an example of this in practice.

The need for organisations to meet their customers’ need to interact across multiple, different channels of communications has been increasing for several years as users adopt video, chat, email, SMS and social channels in addition to mobile and fixed-line voice. What’s needed is a flexible, user-controlled, context-aware and easy to operate environment to handle all the different formats. Ideally, this should be able to support interactions that traverse more than one channel.

Mobile for business is now centre-stage. For many business users, the mobile has become their primary device of choice, not just for communication, but with the potential to include collaboration and productivity too. Enreach has long been a pioneer of ‘mobile first’, with advanced yet easy-to-use fixed mobile convergence (FMC), smart routing and other features, many of which remain unique in the market today. Plus, MOBiiS is market-proven and widely deployed by service providers globally.