Blog

Enreach explains how new workplace models have the potential to increase empowerment, agility and continuous learning

With economic storm clouds gathering and inflation set to rise, organisations are focusing on their technology as an enabler of business outcomes. If outcomes can be tied to technology deployments, the investment case can still be made but investment in technology for technology’s sake will not be happening for the foreseeable future. In spite of the challenging environment, adoption of cloud communications looks set to continue because it has proved its value during the pandemic and because initiatives are already well underway and stopping before completion makes no sense.

Key trends for 2023 include: - Economic challenges accelerate companies needs to become more efficient and leaner resulting in greater cloud communications adoption to streamline operations - Continued unification of technologies and blending of services to create smoother and richer user and customer experiences across voice communications, video-calling and collaboration and business processes - Democratisation of technology as SMEs are offered cloud solutions that combine capabilities in a way that is affordable and attractive to them - Mobile-first and fixed-mobile convergence adoption will further accelerate and continue to erode the concept of the traditional office, enabling greater flexibility and productivity

UC Today editor-in-chief David Dungay interviewed Enreach for Service Providers, Head of International Carrier Sales, Iain Sinnott, on Outcome Selling and how to get customers to be good users of blended technology

In this podcast, Sinnott begins with that basic foundational observation and builds out the case that everything the community of carriers, service providers and developers do, ultimately must come back to the customers, whose needs must be met and whose payment of fees and charges, basically pays (and justifies) the whole industry.

Iain Sinnott – Head of International Carrier Sales, Enreach for Service Providers – shares his view with Comms Business about how the Telephony market will change in the coming years