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Mobility is already ubiquitous and a new wave of innovation is set to occur with the wider availability of 5G networks over the coming years. Users increasingly rely on mobile technology in their work but mobility itself has evolved in a separate path from technologies that are traditionally used in the workplace. This has created a gap between user expectations and the capabilities of business technology that is now rapidly closing as the post-pandemic model of hybrid working becomes a baseline requirement for business operations.

During a recent fireside chat at partner Netaxis’ Inspiration Day, Enreach for Service Providers’ Bertrand Pourcelot shared how the company is helping service providers in the current evolving market.

Iain Sinnott, Head of International Carrier Sales, Enreach for Service Providers, contributed to a recent article about cloud contact centres. Published in up-and-coming UCAdvanced, the report covered how cloud technology supports the evolving needs and preferences of both customers and customer-facing staff.

This white paper addresses the challenges that businesses face when adopting a hybrid work model, especially in terms of mobile collaboration. Although the use of UCaaS (Unified Communications as a Service) is essential, it is not sufficient. The paper highlights the need for an integrated approach that goes beyond collaboration to support the employee experience, customer satisfaction, and digital transformation initiatives.

Independent service providers can bring additional value to customers in comparison to third party brand communications service providers. They just need to focus on the ways in which their platform can deliver tailored solutions to customers that more closely meet their needs and reflect the demands of their businesses. This added richness is enabling service providers to differentiate themselves from the hyperscalers, the offerings of which are increasingly seen as similar, and strengthen customer loyalty by delivering web-based self-service in their markets.

Iain Sinnott, Head of International Carriers, Enreach for Services Providers explains why owning your brand is essential for service providers