Expert Blogs

Given how many millions of workers have been operating from home in recent months, it would be easy to forget the role of mobile in communications. However, as countries emerge from lockdown, and as companies re-evaluate their longer-term communications technologies based on their recent experiences, the scene is well and truly set for ‘work from anywhere’, and mobile has an important part to play in enabling collaboration across teams.

Justin Hamilton-Martin, Director at Centile, spoke to Comms Business about some of the pitfalls partners should be aware of when selling cloud-based telephony into their customer base.

Digital Transformation has always been inevitable, but it’s happened at rapid-speed over the past few months. Today, millions of knowledge workers across the globe know a new reality, their work environment which is their home. “As European countries start to see lockdown measures lessened, the noise we’re hearing across the region is ‘work from home,’ but ‘working from home’ is only one option. You can work from anywhere, and that’s been the case for a while now,” Centile UK Director, Justin Hamilton-Martin, told me during a recent interview.

Centile’s one of the numerous organizations responding to COVID-19 pandemic seeking to relieve the burden felt by the service providers and the countless contact centers the French UC company powers. While a portion of Centile users have some work-from-home experience, many of them have no such experience predating COVID-19.

Despite video conferencing technologies being widely available and affordable for years, the vast majority of businesses are still mainly depending on just audio, whether through traditional PBX or more IP-based solutions. However, audio does not give the millions of people now working remotely the visual stimulation that they are used to when working in an office alongside colleagues.

Justin Hamilton-Martin, Director at Centile – part of Enreach, about the uptake of collaboration technologies within their customer base.