Expert Blogs

It’s time to rethink and embrace better partnership models, says Iain Sinnott, head of International Carrier Sales at Enreach for Service Providers. These models must centre around CPSs and involve a wider community of vendors, support specialists, and — most importantly — the end customers. Enreach for Service Providers’ new partnership with Netaxis is an example of this in practice.

The need for organisations to meet their customers’ need to interact across multiple, different channels of communications has been increasing for several years as users adopt video, chat, email, SMS and social channels in addition to mobile and fixed-line voice. What’s needed is a flexible, user-controlled, context-aware and easy to operate environment to handle all the different formats. Ideally, this should be able to support interactions that traverse more than one channel.

Mobile for business is now centre-stage. For many business users, the mobile has become their primary device of choice, not just for communication, but with the potential to include collaboration and productivity too. Enreach has long been a pioneer of ‘mobile first’, with advanced yet easy-to-use fixed mobile convergence (FMC), smart routing and other features, many of which remain unique in the market today. Plus, MOBiiS is market-proven and widely deployed by service providers globally.

Enreach explains how new workplace models have the potential to increase empowerment, agility and continuous learning

With economic storm clouds gathering and inflation set to rise, organisations are focusing on their technology as an enabler of business outcomes. If outcomes can be tied to technology deployments, the investment case can still be made but investment in technology for technology’s sake will not be happening for the foreseeable future. In spite of the challenging environment, adoption of cloud communications looks set to continue because it has proved its value during the pandemic and because initiatives are already well underway and stopping before completion makes no sense.

Key trends for 2023 include: - Economic challenges accelerate companies needs to become more efficient and leaner resulting in greater cloud communications adoption to streamline operations - Continued unification of technologies and blending of services to create smoother and richer user and customer experiences across voice communications, video-calling and collaboration and business processes - Democratisation of technology as SMEs are offered cloud solutions that combine capabilities in a way that is affordable and attractive to them - Mobile-first and fixed-mobile convergence adoption will further accelerate and continue to erode the concept of the traditional office, enabling greater flexibility and productivity